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Dana Karlson is a writer based in New York City.

Dana lived in London for 5 years, where she was the senior fashion + features editor at and senior style editor at British Sky Broadcasting before that. In 2013, she returned to NYC and managed the launch of Women's Wear Daily's spinoff site,, in December 2014.

Since 2008, Dana has covered fashion, beauty, health, fitness, politics, travel + real estate. She has executed redesigns for numerous web sites, launched e-commerce platforms, developed editorial calendars, and spearheaded brand positioning strategies to meet - and exceed - traffic targets. Dana has been interviewed by the BBC and Refinery 29, and featured in Daily Mail and Global Blue




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